Cookie Policy

This policy describes the use of cookies and similar technologies on the official 1xBet website. We use cookies to ensure the proper functioning of the platform, improve user experience, and collect statistical data about site usage. In accordance with Regulation (EU) 2016/679 (GDPR) and Swiss data protection laws, we provide users with all necessary information regarding the use of cookies.

What are cookies?

Cookies are small text files that are stored on the user’s device (computer, smartphone, tablet) when visiting a website. Cookies allow the site to recognize the device and store certain information about user preferences and actions.

Types of cookies used

1xBet uses different categories of cookies, classified as follows:

Technical cookies (necessary)

These cookies are essential for the operation of the platform and cannot be disabled. They enable, for example:

Secure access to the gaming account
Proper functioning of the cart and sessions
Language preference management

Duration: session or persistent (maximum 12 months)

Performance cookies (analytics)

These cookies collect anonymous data about how users interact with the website in order to improve overall performance. Examples include:

Number of page visits
Average time spent on the site
Detected technical errors

We use both internal tools and third-party services (such as Google Analytics) with anonymized IP addresses.

Functionality cookies

These cookies enable a personalized browsing experience by saving preferences such as:

Selected language and currency
Saved login credentials (optional)
Recently viewed games

Profiling and marketing cookies

Used with the user’s consent to:

Display personalized advertising
Offer tailored promotions
Track advertising campaign effectiveness

These cookies may be managed by third-party providers (e.g. Google Ads, Meta Ads).

Consent management

When accessing the website for the first time, a consent banner is displayed allowing users to:

Accept all cookies
Reject non-essential cookies
Customize preferences for each category

Preferences can always be changed by clicking on “Cookie Settings” in the footer of the website.

How to disable cookies in the browser

Users can manage or disable cookies directly from their browser settings. Below are links to instructions for the main browsers:

Google Chrome
Mozilla Firefox
Safari
Microsoft Edge

Disabling technical cookies may impair the proper functioning of the platform.

Third-party cookies

The 1xBet website may include elements from external services such as:

Social plugins (Facebook, Telegram, X)
Embedded videos (YouTube)
Analytics tools (Google Analytics, Hotjar)

The use of these technologies may result in the transmission of personal data to providers located outside Switzerland or the European Economic Area. In such cases, standard contractual clauses or equivalent safeguards are applied.

Changes to this policy

1xBet reserves the right to update this Cookie Policy at any time, based on legal or technical changes. The date of the last update will always be indicated at the bottom of the page.